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The Year's Biggest Drop for ALL the NERDS

Red Bull continues to do Red Bull things

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This Week in Dulture…

Approx 5 minute read:

💫 MVC fanboys rejoice

🏀 NBA: an update

⛰️ Red Bulling around

📺️ Ridiculous no more

Dulture weekly mix

I don’t know if I ever told you this but you’re not supposed to actually watch the video. You’re supposed to turn this on in the background and get on with your Friday.

Maybe you’re at work at a mundane job and just need background noise. Or maybe you’ve got a hot Friday night date and need a lil energy while you get ready. Or maybe you just enjoy listening to music like a normal person.

Either way, unless you got a thing for hands, it’s the music you really should focus on here.

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Was there anything more sacred to us as kids growing up than Saturday mornings?

Unless you had to go to some sort of language school (my condolences).

You could grow up from the age of like 3-4, all the way to your teenage years and beyond, and there was something on TV for you.

I’m talking:

  • Teenage Mutant Ninja Turtles

  • Pinky and the Brain

  • Spider-Man

  • Life with Louie

  • Hang Time

  • Saved by the Bell

  • NBA Inside Stuff

And of course the Saturday morning staple:

After making us drink from the fire hose, Marvel kinda died down for a bit.

But anything X-Men related still slaps. And we’re all obviously waiting for Marvel / Disney to do that franchise proper.

In the meantime, every so often we get blessed.

Blessed by those who you know also watched X-Men religiously on Saturday mornings but also grew up with Ryu and Ken - Mr. Ronnie Fieg.

Today at 11AM EST Kith drops their latest collection, collabing with the Marvel vs Capcom universe. I guess I should’ve included Capcom references in my lead up to this but honestly, I’m more stoked on the Marvel side of this collab - that Wolverine action figure brings back so many great memories.

Consisting of a whole lot of goodness, the Kith collection goes all over the place - in so many good ways.

Except I don’t see why people go apesh*t over Asics shoes other than they’re the trend…but yeah, the collection starts with an Asics collab in Marvel vs Capcom colourways.

The packaging is so fire though - I can’t hate this.

The apparel collection runs really deep. It almost makes it feel like you’ll be able to cop a piece at 11AM EST…almost.

There’s so many pieces I want from this collection.

Even the little stop motion video they put together - hoooolllleeeee.

I wish more brands had fun with their collections like this and actually took the time to get consumers excited.

Kith could have easily just put out the branded shoes with the branded shoe boxes, along with a few tees and hoodies and called it a day. And sh*t still would’ve sold out.

It’s the added details man…you know the whole Kith leadership team are huge Marvel vs Capcom fans - that makes this collection that much more special to anyone who also is a fan.

⬆️ Translation: good luck getting anything before it sells out or finds itself on StockX for triple the price.

An Unorthodox NBA Update

This past week alone has seen so much happen in the NBA, you’d think they’re trying extra hard to get people to pay attention to the league.

But then…

Viewership increased, Lebron still hasn’t played a game - coincidence or…

Speaking of Lebron:

But more importantly - Steph Curry just called it quits with Under Armour. Didn’t he have a lifetime deal with them or something?

Turns out the deal he signed in 2023 had potential to lead to a lifetime deal but clearly that never happened. UA is going through all kinds of financial restructuring, which doesn’t sound very good if they’re dropping their star athlete.

Curry has one more signature model coming out in February and will continue to own the “Curry” brand, but he’s essentially a free agent and bring that brand to any retail partner he wants.

Does Steph finally get the Nike deal he should’ve gotten if it wasn’t for Nico Harrison botching the now famous screw-up meeting at Nike?

Yup Nico Harrison was blamed for botching the Nike meeting the same way he was blamed for the WORST trade in NBA history.

Lastly, you guys have to watch this - especially when they play 2 on 2. Don’t let the clickbait (absolutely clickbait) title fool you.

KD roasting people on Twitter is the same KD roasting people in real life. Just ask Drake…

Red Bull Doing the Most Red Bull Things

The idea of Red Bull giving you wings is as real as the cartoon commercials they’ve been running for years now. So there’s so much irony in the stunts Red Bull athletes continue to pull off year after year.

Exhibit A:

The latest craziness Red Bull has put together is with Polish ski mountaineer, Andrzej Bargiel, who last month became one of the few people ever to climb Mt. Everest without the use of supplementary oxygen.

And then Andrzej became the first person ever to ski down Everest, again with no supplementary oxygen:

What’s crazier is he spent a good 16 hours in the “dead zone” of the mountain, aka the highest point where people well…it’s called the dead zone for a reason.

To put things in perspective, given the lack of oxygen at 8000M, the average human can only survive between 16 to 20 hours max at that altitude without the assistance of some form of oxygen source.

Bargiel was guided by radio and drones as he navigated down the mountain - which really didn’t have any formal paths - I mean it’s Mt Everest after all.

This is worth the watch:

No Longer Ridiculous

All good ridiculous things must come to an end.

After 14 years and 46 seasons (wait, what?), Rob Dyrdek announced on Twitter this week that his show Ridiculousness, was coming to an end.

According to Dyrdek (51), he was growing out of wearing a ball cap and standing on the Ridiculousness stage and dancing anyway.

If you’ve ever listened to Rob Dyrdek talk about his business, you’ll know he’s a master of efficiency and systems. With filming the show, he went from filming two episodes a day to filming 12 a day - which is nuts.

But in watching the show you quickly realize there’s not a whole lot of substance behind people sitting on a couch watching and commenting on weird and wild videos - so maybe 12 in a day actually makes sense?

Dyrdek said the timing is divine as he officially launched a new app to manage and track your time.

Lowkey I really did think Steve Kerr was gonna say something.

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