This week's issue is a 3 minute read:

👟 Nigo x Nike

🥸 Zuck’s glasses

📺️ A Freak/Geek Anniversary

Hypebeasts Perk Your Ears Up

@nike

Nigo 🤝 Nike - Escape Force エスケープ　フォース Introducing Nigo’s first Nike collection. Available October 4th globally on SNKRS.

Nigo is about to drop some heat with Nike. Given Nike and Bape just settled the lawsuit over Bape using what is clearly an Air Force 1 silhouette for the Bape Sta, this one came as a bit of a surprise. A pleasant one at that.

A limited release tomorrow in New York via a Steven Victor hosted pop up and then in Tokyo at Nigo and Verdy’s Otsumo Plaza and on humanmade.jp will all be followed by the official release on October 4th on the SNKRS app - aka this is all gonna sell out immediately so expect to pay silly resale prices.

Given Nike’s dismal year so far and with the change in CEO a short while ago, a Nigo collab is exactly what the brand needs right now.  GQ went so far as to say the collab’s Air Force 3 is 2024’s most important sneaker.

This collab is the beginning of a 4th quarter comeback Nike so desperately needed - so yes, possible the most important sneaker they release this year.

Nigo’s collabs never fail.

Frankly his brands never fail - well, he sold Bape then bought it back when it was failing, so it wasn’t technically his at the time?

I want everything.

Is Zuck Cool With These Things On?

If I were to ask you what the most advanced thing we’ve produced as a species is, what would your answer be?

If you’re thinking the time they combined peanut butter and jelly into one squeeze bottle you’d almost be correct. It’s actually the display screen within the Orion glasses that Zuck wore on stage at Meta Connect this week - at least according to Meta’s CTO, Andrew Bosworth.

What ever happened to Google glass?

The question on everyone’s mind is, are these glasses for real or are they just another copycat, slightly better looking Google glass that will get thrown into that bin outside the movie theatre when you’re done watching a 3D movie. They kinda look like the glasses they give you, don’t they?

According to Mark Zuckerberg, you’re not going to need your phone anymore with these glasses. Well of course he’d say that given he missed the boat on the smartphone market years ago! With these chunky black framed artsy glasses circa 2005, you’re going to be able to watch videos, project stuff in front of you, video call, respond to messages, play games, and probably do this:

Orion’s aren’t currently available for anyone but developers and no price tag or release date has been set - let alone official confirmation that these are actually going to be released to the general public. Frankly speaking, if you don’t like wearing glasses then you’re not going to like these, regardless of how many virtual Pokemon you got running around in front of you.

Freaks and Geeks Turns 25

The first time I learned about what a “cult classic” was when I found out they weren’t making another season of Freaks and Geeks. The show had one season and turned into a cult classic about coming of age while navigating the awkwardness of high school - what’s not to like?

For those of you who never watched this show, now’s your chance - it’s only one season and it’s so enjoyable. For those of you who did watch the show, especially when it was actually on TV, the ending definitely felt like a season finale way back then. But there’s something to be said around ending a show where the characters have seen their evolution and that’s basically it.

If you’ve ever read a Yukio Mishima novel then you know how frustrating it can be when they literally just end - like, someone forgot a few more pages or something. Without spoiling the show, one could argue that’s what Freaks and Geeks felt like.

That all said, you get a younger, chubbier Seth Rogan, a young James Franco, a SUPER young Shia Labeouf, Jason Segel, Martin Starr - heck, it’s even got Ben Stiller and Rashida Jones. And it’s all produced by Judd Apatow - this show is gold.

The only bad part about this show is knowing there isn’t another season as you’re halfway through 🥲